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OUR STORY

20 Years of Passion

It all started with the scoop. One of our founders has collected ice cream scoops for over twenty years. As a product innovator, it always bothered him that the scoops worked against the natural motion of your wrist. This made it difficult to drive through hard ice cream or easily reach into the corners of containers. Scooping ice cream shouldn’t be taxing.

From there, we’ve created an unexpected bottle opener and a stunning set of serving spoons. And there’s more to come! Stay tuned as we continue to bring thoughtful design and sparks of joy into more of your everyday kitchen routines. 

OUR STORY

20 Years of Passion

It all started with the scoop. One of our founders has collected ice cream scoops for over twenty years. As a product innovator, it always bothered him that the scoops worked against the natural motion of your wrist. This made it difficult to drive through hard ice cream or easily reach into the corners of containers. Scooping ice cream shouldn’t be taxing.

From there, we’ve created an unexpected bottle opener and a stunning set of serving spoons. And there’s more to come! Stay tuned as we continue to bring thoughtful design and sparks of joy into more of your everyday kitchen routines. 

From concept to prototype to product, we iterated endlessly to perfect the tiniest details and create tools that are strikingly beautiful and work perfectly. 

Belle-V Kitchen

Rooted In Innovation

Dr. Karl Ulrich - Vice Dean of Innovation, Wharton School, University of Pennsylvania

Karl has collected ice cream scoops for over twenty years. The seed of Belle-V was planted when Karl noticed that many scoops pose ergonomic challenges because they work against the natural motion of your wrist. These design deficiencies make it hard to drive through hard ice cream or easily reach into the corners of ice cream containers.

Karl explored the redesign of an ice cream scoop in his Wharton product development class that he teaches to thousands of students online through Coursera. The key innovation was to angle and elongate the head of the scoop, which allows you to keep your wrist straight and makes the ice cream scoop more comfortable and easier to use. 

ROOTED IN INNOVATION

Dr. Karl Ulrich - Vice Dean of Innovation, Wharton School, University of Pennsylvania

Karl has collected ice cream scoops for over twenty years. The seed of Belle-V was planted when Karl noticed that many scoops pose ergonomic challenges because they work against the natural motion of your wrist. These design deficiencies make it hard to drive through hard ice cream or easily reach into the corners of ice cream containers.

Karl explored the redesign of an ice cream scoop in his Wharton product development class that he teaches to thousands of students online through Coursera. The key innovation was to angle and elongate the head of the scoop, which allows you to keep your wrist straight and makes the ice cream scoop more comfortable and easier to use. 

World Class Design

LUNAR - A Globally Renowned Design Firm

LUNAR is famous for creating some of the world's most beautiful and ergonomic products, including the innovative Oral-B CrossAction toothbrush. By designing, testing and refining dozens of prototypes, LUNAR defines and refines and turns highly functional ergonomic geometries into beautiful objects and long lasting products.

LUNAR transformed Karl’s original functional concept for an ergonomic ice cream scoop into a gorgeously simple and elegant form. 


World Class Design

LUNAR - A Globally Renowned Design Firm

LUNAR is famous for creating some of the world's most beautiful and ergonomic products, including the innovative Oral-B CrossAction toothbrush. By designing, testing and refining dozens of prototypes, LUNAR defines and refines and turns highly functional ergonomic geometries into beautiful objects and long lasting products.

LUNAR transformed Karl’s original functional concept for an ergonomic ice cream scoop into a gorgeously simple and elegant form. 


Belle-V Kitchen

Stunning Beauty. Brilliant Performance. Crafted Heirloom.