OUR STORY
“La Belle Vie” is French for “the good life.”
We are passionate about making beautiful design accessible and bringing joy to your daily kitchen routines. Our kitchen tools are beautiful, crafted to last, and designed with ergonomic enhancements that make them easy to use.
Everyone deserves kitchen tools that work beautifully.
ROOTED IN INNOVATION
Dr. Karl Ulrich - Vice Dean of Innovation, Wharton School, University of Pennsylvania
Karl has collected ice cream scoops for over twenty years. The seed of Belle-V was planted when Karl noticed that many scoops pose ergonomic challenges because they work against the natural motion of your wrist. These design deficiencies make it hard to drive through hard ice cream or easily reach into the corners of ice cream containers.
Karl explored the redesign of an ice cream scoop in his Wharton product development class that he teaches to thousands of students online through Coursera. The key innovation was to angle and elongate the head of the scoop, which allows you to keep your wrist straight and makes the ice cream scoop more comfortable and easier to use.
20 Years of Passion
It all started with the scoop.
Dr. Karl Ulrich, one of our founders, has collected ice cream scoops for over twenty years. As a product innovator, it always bothered him that the scoops worked against the natural motion of your wrist. This made it difficult to drive through hard ice cream or easily reach into the corners of containers.
Ergonomic Redesign
Karl explored the redesign of the ice cream scoop in his Wharton product development class that he teaches to thousands of students online through Coursera.
The key innovation was to angle and elongate the head of the scoop, which allows you to keep your wrist straight and makes the ice cream scoop more comfortable and easier to use. And we designed a custom version just for lefthanded ice cream lovers.
World Class Design
LUNAR is famous for creating some of the world's most beautiful and ergonomic products, like the innovative Oral-B CrossAction toothbrush. By designing and refining dozens of prototypes, LUNAR turns highly functional geometries into beautiful objects and long-lasting products.
LUNAR partnered with Karl to transform the original functional concept for an ergonomic ice cream scoop into a gorgeously simple and elegant form.
We iterated endlessly to perfect the tiniest details and create tools that work perfectly.
From there, we’ve created an unexpected bottle opener and a stunning set of serving spoons. Stay tuned as we continue to bring thoughtful design and beauty to your kitchen.
From there, we’ve created an unexpected bottle opener and a stunning set of serving spoons. And there’s more to come! Stay tuned as we continue to bring thoughtful design and beauty to more of your everyday kitchen
routines.
