Team and Mission behind "the Good Life"

Our cofounders love products that are stunningly beautiful, perform brilliantly and exude craftsmanship. Belle-V came to be as a result of a long lasting relationship between a Wharton professor, a world-renown design firm and an accomplished serial-entrepreneur – each doing what they love and working together to bring these ideals to reality.
Belle-V launched after a successful Kickstarter campaign. Here is the story behind Belle-V's first product, the Belle-V ice cream scoop. This product formed the foundation for Belle-V's approach and design process for all of its products.

Twenty Years of Passion

Dr. Karl Ulrich, Vice Dean of Innovation at the Wharton School at the University of Pennsylvania, has collected ice cream scoops for over twenty years. The seed of Belle-V was planted when Karl noticed that many scoops pose ergonomic challenges because they work against the natural motion of your wrist. These design deficiencies make it hard to drive through hard ice cream or easily reach into the corners of ice cream containers.
 Left: Karl's personal antique ice cream scoop collection.
Right: Karl’s early Belle-V functional test models
Karl explored the redesign of an ice cream scoop in his Wharton product development class that he teaches to thousands of students online through Coursera. The key innovation was to angle and elongate the head of the scoop, which allows you to keep your wrist straight and makes the ice cream scoop more comfortable and easier to use. Karl continues to advise Belle-V in the development of kitchen tools and help drive their functional and innovative features.

World Class Design

LUNAR is a globally renowned design firm, famous for creating some of the world’s most beautiful and ergonomic products. Included among the company’s many successful hand-held designs is the beautiful and functionally innovative Oral-B CrossAction Toothbrush.
LUNAR transformed Karl’s original functional concept for an ergonomic ice cream scoop into a gorgeously simple and elegant form. The development of subsequent products has resulted in the same exceptional functionality delivered through simple and elegant forms.
By designing, testing and refining dozens of prototypes, LUNAR defines and refines and turns highly functional ergonomic geometries into beautiful objects and long lasting products.
L: Design team's initial sketches. R: Prototypes showing evolution of Belle-V ice cream scoop.
Left: Design team's initial sketches.
Right: Prototypes showing evolution of Belle-V ice cream scoop.
Belle-V believes the results of this process yield products that are among the most beautiful and best performing kitchen utensils ever created  and many of our customers agree.

Successful Entrepreneur

Alan Cook invented the revolutionary ScoopFree automatic, self-cleaning litter box and FroliCat family of award-winning pet toys. He founded Lucky Litter LLC to commercialize these products and lead the Company as President and CEO through its acquisition by Radio Systems Corporation. 
Alan directs the business operations for Belle-V Kitchen and key members of the former Lucky Litter team lead sourcing, production, sales and marketing for Belle-V. Together, they ensure all products are crafted to Belle-V’s high standards and delivered to customers as the premium products they are.

Our Mission

“La Belle Vie” is French for the good life and that is Belle-V’s mission  to bring you more of the good life through creating products that you will love to use and keep forever. We are passionate about creating kitchen utensils that are stunningly beautiful, perform brilliantly, embody craftsmanship and make the perfect gift for a special occasion.

STUNNING BEAUTY

When was the last time you displayed a kitchen utensil like a piece of sculpture?
Belle-V products have striking designs you can proudly show off in your kitchen or dining room and present as a centerpiece when serving at your next party. Every member of the Belle-V collection features a striking design you can proudly show-off when serving, hosting or entertaining.

BRILLIANT PERFORMANCE

The form of each Belle-V product is driven by function and sculpted, weighted and balanced to feel just right in your hand. Intentionally designed with functional features such as the angled head
and spade-shaped leading edge on our ice cream scoop, Belle-V products deliver exceptional performance.
Several innovations enhance the patented Belle-V ice cream scoop's superior performance:
  • The handle is sculpted, weighted and balanced to feel just right in your hand. 
  • The angled head works with  not against  the natural rolling action of your wrist to give you maximum leverage to easily drive through the hardest ice cream. 
  • The spade-shaped leading edge helps you get into those hard-to-reach corners at the bottom of your ice cream container. 
  • Belle-V products are made from stainless steel, chosen for its strength and durability.
  • The Belle-V ice cream scoop is patented.
The Belle-V ice cream scoop works with the natural rolling action of your wrist
to maximize leverage and easily drive through
 the hardest ice cream.

CRAFTED HEIRLOOM

Each Belle-V product is designed to last and last. Our products are born as metal castings. The simple forms are solid and durable. They are finished and polished by hand, and though no two are exactly alike, all Belle-V products are crafted to our exacting standards.

PERFECT GIFT

Many of us are always looking for the perfect gift for a wedding, anniversary, birthday, holiday or for a special thank you – a gift that will be cherished and last and last. Belle-V’s award-winning products are ideal presents for those occasions.
When the elegant packaging is opened, the product is presented, much like a museum piece sitting on a pedestal. An ultra-soft micro-fiber storage pouch is included with each product and many customers reuse the exceptionally high quality packaging for long term storage.

Enjoy the Good Life!

It’s our sincerest hope you will enjoy using Belle-V products as much as we have enjoyed creating them for you  enjoy "La Belle Vie!" 

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